Are you overwhelmed by the number of market players?

Be a cherry-picker when watching your market

A boy picking cherries
Cherry-picking can help you focus your resources on what’s important.

There are so many market players in most markets.

They all want to be heard.

They all wrangle for attention and influence.

But: They are not equally important to you.

Look at your strategy.

Who will most probably influence your way the most?

Identify them.

Then watch them.


Make sure you don’t miss any relevant updates about them.

Be fully aware of what’s going on.

That increases your chances of realizing your strategy.

When was the last time being up-to-date helped you succeed? We would love to hear about your experience in the responses.



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Karsten Richter

Helping you gather and use insight for content, sales, and strategy. SaaS veteran + Ph.D. in communication science. Building a unified inbox at