If you want to gather information about markets or topics, email newsletters are a channel you can use. Let’s take a look with a SWOT analysis. — Email newsletters are established channels to share communication because they have huge advantages for the communicator: They have relatively high open and conversion rates. They get sent directly to an established audience. And they are easy to track.

When investigating your market, your Best Sources List will help you get better results more quickly. Read how and find free templates to start today. — Did you ever have a research déjà-vu? No clue what that is? It’s when your research leads you to a place you’ve already been. And then you ask yourself why you didn’t go there in the first place. Save precious time with your Best Sources List Don’t waste your time re-finding sources you’ve already used before.

The Dream 100 are crucial players in the market you want to address. They hold the key to your target group, so you got to learn a lot about them, engage with them and find a way to get on their radar. To do so, you have to follow them first. Here’s how. — In his bestselling book “The Ultimate Sales Machine“, sales expert Chet Holmes introduces the concept of The Dream 100. They are your most favorite customers. So, he recommends identifying them and working towards winning one after the other.

What do you want to be recognized for in your market? I assume it’s your subject-matter expertise. Because being an expert drives people in your direction. And though expertise is not the only thing that matters: Without expertise, all your personal branding efforts will fall flat. Gathering market insight systematically…

You’re not alone in your market. Others are trying to get their share of the cake. So, you’d better watch out for what they do. If you’re in a red ocean market, choose some relevant competitors to look at. You should start with a few market players to gain experience in gathering insight. As you get going, you can still expand your view. Choose your most important competitors and some competitors that show the market’s diversity. That’s enough for now.

It’s true: Taking a closer look at the market takes some time. But not looking at the market is a waste of time. You’re wasting time walking in the wrong direction! You’re wasting your precious resources. However, we understand that you’re busy. That’s why you should focus. Instead of trying to see the whole market, better focus on the market players that are the most relevant to you. Start with them.

You can’t understand a market by only analyzing its market leaders. They are the water that makes up most of the soup. But in most cases, they tend to be tasteless. For a delicious dish, you need more ingredients. They add contrast and inspiration to the soup. In a market…

Have you ever experienced a poorly prepared salesperson? It’s cringeworthy. They didn’t close the deal, right?! If you want to be recognized as a well-prepared partner, look closely at your major accounts and prospects. Follow their channels and make sure you know and understand what’s going on. They will appreciate your effort and answer with the same respect you show. Because business relationships are human relationships too. Everyone looks for appreciation. And by showing interest in your contacts, you prove your appreciation.

There’s too much going on in your markets. Don’t try to catch all the balls of information. Instead, we recommend turning on a filter to focus on what’s most relevant: Which topics are crucial for your business? Which topics keep your customers awake? Which topics have the potential to change your business? These questions can help you reduce the clutter. Skip what’s less important and keep your focus.